If you’re currently applying for new jobs, it is important to have a strong cover letter to accompany your CV. A good cover letter will help you build rapport with recruiters and increase your chances of landing job interviews.
In this guide, we’ll explain what a cover letter is, how to write a great one for each job application, and provide example cover letters to show how it works in practice.
What is a Cover Letter?
A cover letter is a small text or a briefing note accompanying your CV whenever you send it to an employer or recruiter. Its purpose is threefold:
- Introduce yourself – It’s a first opportunity to connect with the reader.
- Build rapport – A friendly tone can help make a positive first impression.
- Encourage the reader to look at your CV. Your goal is ultimately to persuade the reader to open and review your CV, which leads to interviews.
Your cover letter should be included directly in your email or job application message. You should never attach it as a separate document.
The Structure of a Cover Letter
When writing a cover letter, you need to structure it properly to ensure clarity and impact. Here are the key elements:
- Greeting the Recipient: Start with a friendly greeting. If possible, address the person by name; this could be the recruiter, hiring manager, or the person responsible for handling the applications.
- Explaining Which Job You Are Applying For: Mention which position you’re applying for. Recruiters often handle multiple job listings, so avoiding any confusion is crucial.
- Explaining Why You Are Suitable for the Job: This is the most critical section where you sell yourself to the recruiter. Highlight your relevant skills, experience, and why you’re a good fit for the position.
- Your Availability for an Interview: Indicate your availability and express your interest in discussing the role further.
- Closing: Sign off professionally with a polite closing statement and include your contact details for easy follow-up.
How to Start a Cover Letter
The best way to begin a cover letter is by addressing the recipient by name. If the job ad provides the hiring manager’s name, use it. If not, visit the company’s website, check the “About Us” or “Team” sections, or look up relevant employees on LinkedIn. If you can’t find a name, start with a friendly “Hi” and something like, “I hope this email finds you well.”
Avoid starting with outdated phrases like “Dear Sir/Madam,” as this can feel impersonal. Addressing the reader by name or a friendly greeting makes a better impression.
How Long Should Your Cover Letter Be?
Your cover letter should be concise, aim for three to six sentences. While it’s tempting to elaborate, remember that the recruiter is likely busy and sifting through numerous applications. The goal is to persuade them to look at your CV, so be clear, direct, and get to the point quickly. Avoid writing a lengthy, one-page cover letter, as it will make the recruiter less likely to engage.
What to Include in Your Cover Letter
When writing your cover letter, you must show the recruiter you are the right candidate for the job. Here’s what to include:
- Research the Job: Before writing your cover letter, make sure you understand the job requirements by researching the role thoroughly. Look at job boards for similar roles and note the skills and experience employers are seeking.
- Relevant Skills and Experience: Match your skills with those listed in the job ad. Whether specific technical abilities or general work experience, highlight what makes you an ideal candidate.
- Your Motivation for Applying: Employers want to know why you’re interested in the position. Frame your reason for applying in a positive light—perhaps you’re seeking a new challenge or looking to grow your career in a specific direction.
- Results You’ve Achieved: Whenever possible, mention your past accomplishments. If you’ve saved money, brought in new customers, or helped your company streamline operations, touch upon these achievements to show that you can deliver tangible results for the employer.
How to End a Cover Letter
The closing paragraph of your cover letter should leave a positive, professional impression. Here’s how to wrap it up:
- Express Your Interest: You would welcome the opportunity to discuss your application further.
- Availability for an Interview: Let them know your availability; this shows your seriousness and willingness to move forward.
- Professional Sign-off: End with a simple and professional closing, like “Best regards” or “Sincerely,” followed by your name and contact details.
Example Cover Letters
Below are examples of how your cover letter can be structured for different situations. These will help you understand the practical application of all the tips provided in this guide.
Example 1: Application for a Marketing Position
Hi [Recipient’s Name],
I hope this message finds you well. I am writing to apply for the Marketing Manager position at [Company Name] as advertised on [Job Board]. With over five years of experience in digital marketing, I have successfully led several high-impact campaigns, resulting in a 30% increase in sales for my current employer.
My content strategy and data-driven marketing skills would allow me to make an immediate impact at [Company Name]. I want to discuss how my background, skills, and certifications align with your team’s needs.
Thank you for considering my application. I am available for an interview at your earliest convenience.
Best regards,
[Your Name]
[Your Contact Information]
Example 2: Application for a Customer Service Role
Hi [Recipient’s Name],
I hope this email finds you well. I am very interested in the Customer Service Representative position at [Company Name]. My strong communication skills and experience handling customer inquiries and resolving issues make me an excellent fit for this role.
During my previous role at [Previous Company], I successfully managed customer accounts and reduced service complaints by 20% through diligent follow-up and a personalized approach to customer service. I am excited about the opportunity to bring these skills to your team.
I am available for an interview at your convenience and would love to discuss my application further.
Best regards,
[Your Name]
[Your Contact Information]
Conclusion
Following the steps in this guide, you can write a powerful cover letter that complements your CV and improves your chances of landing job interviews. Keep your cover letter concise, focused, and tailored to each job you apply for. Always research the role, highlight your strengths, and end on a professional note. Good luck!